Domain Age. How to check and why it affects Google rankings

From the article, you will learn:

1. What is domain age?

2. Services for checking domain age

3. How domain age affects website rankings in Google

4. Domain re-registration

The age of a domain is one of the key factors that can influence the rankings of your website in Google search results. Generally, older domains have a higher chance of achieving better positions in search engine rankings.

Checking the age of a domain allows you to find out how much time has passed since its registration.

There are two ways to check the age of a website domain:

1. Using the WHOIS service. An example of such a service. Pay attention to the line "Creation Date".

WHOIS is a protocol that allows you to get information about a domain. Most registrars provide access to domain information through the WHOIS service. You will be provided with detailed information about the domain, including the date and country of domain registration, it is not difficult to calculate the age.

2. Use of special online tools. An example of such a tool.

There are various online services that allow you to check the age of a domain. They collect data about domains and calculate their age based on information from domain registries. Just enter the domain address into these tools and you will be provided with information about the domain's age.

How does domain age affect website rankings on Google?

1. Trust and authority

Old domains have an advantage over new ones. At first, search engines are cautious about new sites, making sure they are not engaged in something illegal or distribute prohibited materials, and therefore, the older the domain history, the more trustworthy the site is among search engines, including Google. Domains that have been around for a long time are more likely to be perceived as reliable and authoritative. This has a positive effect on the website's position in search results.

2. History of changes

Older domains also have an advantage because of their history of changes. If a domain has existed for some time and has undergone several updates or redesigns but has not changed its theme, this may indicate the activity and efforts of the site owner. Such a history of changes has a positive effect on the perception of the domain by search engines and its ranking.

3. Links to the site

One of the most important factors that affects website rankings is the number of high-quality organic links from other websites. Over time, older domains can accumulate more links from other sites, which indicates their popularity and value. Links from other authoritative domains have a positive impact on search engine rankings. Therefore, if an old domain has gained a lot of links over time, it further strengthens its position in the search results.

It is important to note that domain age is only one of the many factors that affect search engine rankings. Other factors such as content quality, on-page optimization, internal site structure, and user experience also play an important role.

Domain re-registration

What follows is classified information. Shhh, don't tell anyone, okay?

It happens that you have bought a domain and there are already some links to it, and they have nothing to do with you. Checking the age of the domain shows that you registered it today, for example, but the links to it were set up several years ago. How can this be?

The answer is simple. Before you, this domain was already registered to someone else. Online services and Whois will show that the domain is young because it has just been registered. However, Google knows the entire history of your domain and it is not a fact that it is positive, which will affect your search rankings.

You can check whether your domain belonged to someone before you and even see how the website on this domain looked like using the Wayback Machine service.

If the article did not help you and you do not understand how domain age affects your Google rankings, we can advise you on this issue for free, click